Together We Rise: How Social Movements Succeed

Social movements, such as Black Lives Matter, surge when support grows for their social justice goals. At core, movements advance people act collectively by rising in solidarity with a shared purpose to address injustice and inequality. Drawing on insights from consumer psychology, this review investigates how succeed creating change. We build an established 21st-century framework outline the promising practices of successful movements. For each these practices, we identify psychology mechanisms that motivate collective action encourage transform bystanders upstanders, those who provide grassroots momentum illustrate examples growth Matter movement. Finally, highlight promote understanding raise research questions more psychologists investigate succeed.